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Founded in 1983 in Japan, Falken is now a world reference and one of the fastest growing brands in recent years worldwide.

Belonging to the Sumitomo Group, one of the five largest tire manufacturers in the world, the Japanese brand is represented exclusively in Portugal by AB Tyres.

Since the beginning of this partnership, AB Tyres, in full alignment with Falken Tyre Europe, has been developing excellent brand work, which has been reflected over the years in constant growth in sales and brand awareness.

The success of the results achieved is directly linked to the strategy designed for the national market, which highlights the implementation of the AB Partner Falken Program, which already has roughly 200 partners, and which has as its main advantage the geographical protection with the differentiated price, access to an exclusive brand loyalty program, special discounts on various products (lubricants, parts, and batteries) and a national brand communication and activation plan, that counts with ambassador Filipe Albuquerque, one of the best Portuguese pilots ever. In addition to this set of exclusive advantages, AB Tyres guarantees a constant stock in the entire range and sizes and offers its partners a five years guarantee on all Falken tyres.

"Concerning the restructuring implemented at Falken Tyre Europe, it will always be beneficial for AB Tyres, since its main objective is to prepare the Japanese company for the future, Continuing the excellent work that has been done in Portugal around the world", says the Administrator and General Director Filipe Bandeira.

In addition to CFO Keiichi Miyamoto, Corporate Director Andreas Giese and Chief Information Officer Mario Pannwitz joined the executive team. Andreas Giese, who has worked at Falken since 2013, is now Head of Corporate Planning, Product Planning, and Sales Management.

"With the implementation of these changes and the new management structure, the operational side of Falken Tyre Europe will benefit in the long term," said Markus Bögner, COO and president of Falken Tyre Europe GmbH, commenting on the new structure. " These changes are the result of our company’s continued expansion and serve to ensure that the company and its employees are better prepared for the future of the tire market."

For more information about the Falken AB Partner Programme, please contact our AB Tyres sales team at: support@abtyres.pt or +351 231 244 244.

In case you want to replace your car tyres, find your nearest Falken partner at www.falkenpneus.pt.