News

Alves Bandeira has just launched the Christmas campaign "For everyone, a Christmas full of flavour”, an initiative that invites customers to celebrate the festive season with the very best of traditional Portuguese products.

The campaign runs from 17 November to 14 December 2025. To enter, customers must be members of the Pontos AB loyalty programme and redeem 500 points per entry, either at participating Alves Bandeira service stations or directly through the Alves Bandeira App.

From north to south of Portugal, one Christmas hamper will be offered at each participating service station, with an additional exclusive hamper available for customers who enter via the App. Featuring a selection of carefully chosen Portuguese products, this initiative reinforces the brand’s positioning as a 100% Portuguese company, close to its customers and committed to promoting what is genuinely national.

The campaign will be supported by an integrated, omnichannel communication strategy, including radio, social media, the Alves Bandeira App, email marketing and in-store communication, ensuring consistency, reach and engagement throughout all stages of the promotion.

More than a promotional campaign, this initiative celebrates the long-standing relationship built with customers over decades and further strengthens Alves Bandeira’s commitment to tradition, quality and the promotion of Portuguese heritage.

For more information about the campaign and the full range of benefits offered by the Pontos AB loyalty programme, please  here visit the website 

Part of the Alves Bandeira Group, one of the 50 largest economic groups in Portugal, Alves Bandeira is a fully national brand with over 170 service stations across the country.